A few years ago, because of where I worked I did some styling for the Brits, for the first time - which was incredibly exciting and made me feel very legitimate and cool. When we were choosing dresses it was important to recognise, what we were trying to achieve rather than just concentrating on the outfit, it was as much about the reaction that the women would get. There were other things to consider as well, what would the photos look like, what angles would be necessary to avoid, did the client want to draw attention or deflect it and whether it was worth the risk to take a chance.
Little Black Dresses are quite a safe bet, but they tend not to photograph particularly well or often as it is the expected choice, there is little risk but also little chance of a reward (like positive attention). At a black-tie event I would bet my YSL tributes on the fact that 70% of the women there are in black dresses and dark colours of some description, which makes it tricky to compete. It's the same with everything, if you compete directly, you make your life harder than it has to be, if you differentiate people remember you and you stand out. Even Angelina Jolie, needed a gimic to make her black dress work.
So next time you are preparing for a black tie event why not push the envelope, make a different choice. Chose to stand out and cause a bit of a stir, I'm sure you'll have more fun.
No comments:
Post a Comment