Today I saw the worst fakes I ever have, unfortunately they were in the hands of one of my clients, who'd done a little unsanctioned internet buying. (TUT TUT) I'm not saying that shopping on the internet is a bad thing far from it, it's one of my favourite things, but the reality is that if someone is offering a designer item for a ridiculous price it's because its about as legitimate as a 3 legged chicken, it does happen but it isn't pretty.
If you know what you are looking for or are just aimlessly looking around to see your options the internet is a fabulous resource and with advancements like the virtual fitting room and www.dressipi.com it is becoming less of an adventure opening the boxes from the nice UPS man. I have a list of sites that I use, because I know that they are good and the service offered is such that when they get it wrong they'll fix it quickly. However when a client wants to use the internet for personal shopping, it is essential that I manage their expectations and also have real life experience in order to be able to inform their choice.
When a website says, "true fit" what do they actually mean?
How likely is it that they have altered the clothes on the model to show them to their optimum potential in the imagery?
How close are their colour contrasts and is it likely that the image although not technically deceptive is misleading?
It is my job to know the answers to these questions and more, but if you are in need of something and don't have the time or inclination to use my expertise, here are a few suggestions to ensure you aren't holding a pair of plastic Christian Louboutin shoes.
1. Use reputable sites, that are either recommended by friends or you know the brand from the high street.
2. Don't be afraid to break out a tape measure and compare the specs to something you already own.
3. Before purchasing always ensure that you fully understand their returns policy and check that you can accept their requirements.
4. Check their delivery company: that you can control where or how they will leave your package.
5. If the site is non EU make sure you understand the customs costs and that they don't add so much to the cost, that it changes the value of the item.
6. Remember it is easier to ask a question than regret a mistake caused by not knowing.
In fact that last one is just generally a good life lesson so I'll end there and wish you a good day and happy shopping!
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