It's starting can you feel it? The bi annual rejuvenation,where shops slough the old to make way for the new! Or in less poetic terms, it's Sale time! I hate it and love it in almost totally equal amounts, who exactly am I trying to kid that is a total lie - I just love it. Mostly I love the passion of it, people are actually genuinely excited about there purchases. They don't go shopping because, 'I could sort of do with a...' they go on fashion safari, it's an adventure, where every store is full of possibility, (Yes danger - I think I've mentioned before the hideous fight I once witnesses over discounted Gucci Handbags, but what is a safari without a lion chasing the truck?) But how often in the rest of the year do you brag about your purchases? Or tell people about them before you are even asked? It's nice to see people excited about things, I know this isn't the deepest of sentiments and there are much bigger things happening in the world. It just seems to me that a lot of people, never take the opportunities they do have to get excited and have fun. It's very flattering how many of my testimonials mention that the experience is fun, but it leads me to wonder, why shouldn't it be?
It's supposed to be a good thing, spending your hard earned money shouldn't ever be a chore. Oh, I know there are times when it is, like a broken thingy magiggy on your car or a new boiler, those aren't fun purchases but clothes shopping and gift buying should bring you joy, it should be a reward for all the other crap things you have to do in your life. If it's not, you're doing it wrong. So the following analogy is a bit random but hopefully by the end it'll make sense, try not to lose me in the middle. If you were going for a special meal, say a Birthday; would you be happy to walk into and out of 10 restaurants looking at the food and tables, maybe even sitting down once or twice, before moving on? Then went back to the first restaurant you saw in order to actually eat, before getting home to discover you didn't actually like what you ate. I can actually hear you telling me not to be ridiculous, but that is what so many people do when it comes to clothes shopping, so no wonder they think it's a chore, doing it that way, it is.
How many times have you got home from shopping to discover that you've bought something that is remarkably similar to something you already own?
How many times have you got home and realised the item just doesn't look quite the same as when you were in the fitting room?
How many times have you been disappointed?
So yes it becomes an irritation and feels a lot like a waste of time and over time that frustration builds until you throw the baby out with the bath water and completely forget that it can be a joy. My secret, should you chose to change things is: have a plan, execute the plan and go home for a nice celebratory glass of wine. No Muss, No fuss! Before you step foot in a shop think about what you actually want, and as with all great plans be adaptable - if you see a better option, take it. Trust me the boring thing you sort of thought you could do with will be there next time or the time after that and you've probably got one anyway. When you take your hard earned money out for a spin allow yourself to be inspired, you and your wardrobe will be all the better for it.
That way the fun lasts as you'll get pleasure from what you buy, rather than the memory of another frustrating afternoon.
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