

You don't have to spend too long in a bar to realise the men who choose to step out of this "Universal truth" get much more attention, fundamentally because they stand out from the Blue cotton button down or plaid wearing malaise. Think of it like a marketing exercise, are we as a consumer more likely to be interested in a product that looks exactly the same as all the others or the one that stands out? I've come to learn when dealing with male clients it's essential to offer a reason as to why one choice is better than the other, because to an extent they have to be able to defend that choice and more specifically the change in themselves.
One of my first clients and now a dear friend is a guy named Dave, it took him some time to trust me but eventually both he and his friends saw the reason behind the choices I was making for him. He was focused on improving his social life, I think that is the polite way of saying it. Well mission accomplished and let's just say he's not my only client from that group of friends because when something works, other people notice and then the grief stops and the requests for a little help start.
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