



For the last several years, the main jeans companies have all been competing to produce the denim look of the season and when 1 breaks ahead of the pack the others follow like style puppies to produce something of equal market weight. Each season a new jean is the thing to be seen in and nothing however close is quite the same, this started with the J Brand Houlihan, with its distinctive combat detailing, juxtaposed with the pure fashion cut that quite frankly did all sorts of favours to any backside. Then last season it was the Current Elliot animal print which you couldn't flick through a self respecting celebrity magazine(please note my raised eyebrow at this phrase) without seeing. These were much less forgiving and very much less friendly to anyone with adult proportions, although that may be my bitterness talking as they made me look as if I should be skinned and laid in front of a fire. Repeat like a mantra, Not all looks are for all people and exhale.
This season the race is on over the perfect jean for the season and there are in my opinion 2 significant front runners the Pastel denim and the scalloped crop. I kind of love them both, the pastel are a great replacement for the summer nightmare that is white jeans, being easier to wear and a much more interesting addition to your wardrobe. This is what new purchases should be the addition of something that wasn't there before or an upgrade of a long loved staple, shopping should not be about acquiring the largest number of black trouser variables, that ship has sailed.
The Scalloped Crop is just a more interesting variant on a staple classic, in truth it's not going to change the world but if you've avoided the crop before on the grounds that your legs look a little too, shall we use the word 'sturdy', these could be your gateway drug of choice. Going back to the Art of Illusion these jeans can do a lot of the work for you, as the detail splits the focus on your legs and slims down the calf and the slate grey is an easy colour to wear and more interesting than many of the standard washes. OK I'll admit it Pastel jeans are going to be the big thing, but the Scalloped crops are going to do you all sorts of favours if you are willing to make one more purchase this summer.
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