Smart Casual means...

Whilst the Foster's advert is amusing, it is not the most helpful point of reference, so I thought it might be worth clarifying a few possibilities, that fit with in the parameters of this term.  Let's be honest you could drive a bus through it.  Every single person you speak to has a vague understanding of what this means but would be hard pressed to be sure of their choice when picking an outfit.

I like the definition that states, it is a balance of comfortable and put together, a complete look that offers the wearer a sense of self confidence, whilst maintaining  a sense of their personal style.  This is why every single person feels that the parameters are different, because ideally smart casual should represent a bit of who you are and so will be different.  The outfit that I wear for Smart Casual, might make the next person look completely over dressed.  Conversely Business Casual must always represent your business or professional self, effectively boys remove your tie and girls lower your heals, it's the simplest rule.

Smart Casual is the one area where women are seriously in luck, you always have the option to over think every detail for an hour then throw on a dress, I recommend a jersey fabric wrap as its a good come what may style, you can be more expressive with the accessories you choose, opting for larger pieces.  Alternatively, if you are feeling a little more adventurous keep the fabrics light, trousers should be worn with opulent looser items in order to give a sense of comfort and ease.

When it comes to you men, my best advice is think of it as a game of 2 halves.  Your best defence against the raised eyebrows of your detractors is a well formatted look, for example jeans and a t shirt need brogues and a suit jacket.  If you decide to follow the trouser route, I would opt for layers on your top half in this respect colour becomes very much your friend, and a more comfortable shoe.  Shoes should never be heavy in appearance as this will take you too far into the casual realm.

Now if you consider nothing else to be true please let me assure you if you choose to wear jeans they must be the best possible fit.  They can not be frayed, they can not be baggy and they absolutely can not be a light wash.

 Remember there is no such thing as over dressed just under confident.